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Titre: | Marketing Ethics and Competitiveness: an Empirical Study of Small and Medium Sized Enterprises (SMEs) in Algeria |
Auteur(s): | Chigara, Hadjira Melali, Leila |
Mots-clés: | Marketing Ethics Values Small and medium sized enterprises (SMEs) Competitivenes |
Date de publication: | 2021 |
Editeur: | Université de ghardaia |
Collection/Numéro: | Journal of Economic Additions / Vol. 5, N° 02 (2021);pp 329-345 |
Résumé: | In recent years, business ethics (honesty, responsibility, fairness,
respect, transparency, citizenship) have gained great importance in
marketing practices, as ethics programs can be profitable and help
buildlong-term marketing relationships. The main purpose of this study is
toexamine the influence of applying marketing ethics on
competitivenessamong the small and medium sized enterprises (SMEs) in
Algeria. Toachieve this goal, a questionnaire was administered to a sample
of (431)managers of SMEs, using the SPSS program to ensure the
statisticalanalysis of the data.
The results have shown the presence of a statisticallysignificant influence of
marketing ethics on the competitiveness of theAlgerian SMEs |
URI/URL: | http://dlibrary.univ-boumerdes.dz:8080/handle/123456789/10210 |
ISSN: | 2572-0074 |
Collection(s) : | Publications Nationales
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