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| Titre: | Impact of intrinsic and extrinsic motivations on consumer behavior : An empirical study in a Shopping Mall in Algiers |
| Auteur(s): | Bouchai, Louiza
Merzoug, Fetah
Metali, Leila |
| Mots-clés: | Consumer Behavior
Intrinsic Motivations
Extrinsic Motivations
Shopping Mall |
| Date de publication: | 2020 |
| Editeur: | Université M'Hamed Bougara Boumerdes |
| Collection/Numéro: | Revue Abaad Iktissadia / Vol. 10, N° 02 (2020);pp. 528-544 |
| Résumé: | This study aims to investigate the impact of intrinsic and extrinsic motivations in directing consumer behavior. To achieve this goal, a questionnaire was prepared and distributed to a sample of (200) consumers at a shopping mall in Algiers. The Spss program was used to perform the statistical analysis of the data. The results concluded that both intrinsic and extrinsic motivations play a crucial role in making consumer purchasing decision |
| URI/URL: | https://www.asjp.cerist.dz/en/article/139864
http://dlibrary.univ-boumerdes.dz:8080/handle/123456789/12356 |
| ISSN: | 1112-8062 |
| Collection(s) : | Publications Nationales
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