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| Titre: | Achieving competitive advantage through Porter's Generic Competitive Strategies: Wal-Mart case study |
| Auteur(s): | Benaboud, Chadia
Ounis, Abdelmajid |
| Mots-clés: | Competitive advantage
Porter's generic competitive strategies
Wal-Mart |
| Date de publication: | 2022 |
| Editeur: | Université Larbi Tebessi de Tébessa |
| Collection/Numéro: | Journal of Studies in Economics and Management/Vol.5, N°2; |
| Résumé: | Michael Porter presented three generic strategies namely cost leadership,
differentiation, and focus that a firm can use to overcome the five forces and achieve a
competitive advantage. This study discussed the role of Porter’s generic strategies on Wal-
Mart’s Competitive Advantage. As the descriptive and analytical approach was used to
address the problem of the study.
A company like Wal-Mart Stores, Inc (referred to as Walmart henceforth) is a
wholesale/retail business that operates through: Walmart US, Walmart International and
Sam’s Club, and operates in a highly competitive industry; It has integrated some strategies
that enable the company to compete effectively. The purpose of this article is to analyze
Wal-Mart's competitive advantage and explain how it has achieved a competitive advantage
through its strategies, knowledge and resources. |
| URI/URL: | https://asjp.cerist.dz/en/article/206463
http://dlibrary.univ-boumerdes.dz:8080/handle/123456789/15208 |
| ISSN: | 2602-6570 |
| Collection(s) : | Publications Nationales
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